1. Introduction

At Max UK Betting, we are committed to protecting your privacy and personal data. This Privacy Policy explains how we collect, use, and safeguard your information when you visit our website.

We comply with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

2. Information We Collect

We may collect the following types of information:

3. How We Use Your Information

We use the information we collect to:

• Provide and improve our comparison services
• Analyze site usage and optimize user experience
• Track affiliate referrals and conversions
• Comply with legal obligations
• Detect and prevent fraud or abuse
• Respond to your inquiries and provide support

4. Cookies and Tracking

We use cookies and similar tracking technologies to enhance your experience. Types of cookies we use:

You can control cookies through your browser settings, but disabling them may affect site functionality.

5. Third-Party Services

We work with third-party services that may collect information:

• Analytics providers (e.g., Google Analytics)
• Affiliate tracking platforms
• Betting operators we link to
• Hosting and infrastructure providers

These third parties have their own privacy policies, and we are not responsible for their practices.

6. Data Security

We implement appropriate technical and organizational measures to protect your personal data:

• Secure server infrastructure
• Encrypted data transmission (SSL/HTTPS)
• Regular security assessments
• Access controls and authentication
• Employee training on data protection

7. Your Rights Under UK GDPR

You have the following rights regarding your personal data:

• Right of access: Request a copy of your personal data
• Right to rectification: Correct inaccurate or incomplete data
• Right to erasure: Request deletion of your data
• Right to restrict processing: Limit how we use your data
• Right to data portability: Receive your data in a portable format
• Right to object: Object to certain types of processing
• Right to withdraw consent: Withdraw consent for data processing

8. Data Retention

We retain your personal data only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required by law. Analytics and tracking data is typically retained for up to 26 months.

9. International Data Transfers

Some of our third-party service providers may be located outside the UK. When we transfer data internationally, we ensure appropriate safeguards are in place, such as Standard Contractual Clauses or adequacy decisions.

10. Children's Privacy

Our services are not intended for individuals under 18 years of age. We do not knowingly collect personal information from children. If you believe we have inadvertently collected data from a minor, please contact us immediately.

11. Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated revision date. We encourage you to review this policy periodically to stay informed about how we protect your information.

12. Contact Us

If you have questions about this Privacy Policy or wish to exercise your data rights, please contact us: